Spotify is undoubtedly one of the best music streaming services on the market, they’re free version is ok and their premium subscription is good. The algorithm they use to recommend you songs could use a lot of work but overall I usually don’t complain about the platform. That changes today. 

According to Tech Crunch

Spotify is now testing a new “Sponsored Song” ad unit that a company spokesperson tells us is “a product test for labels to promote singles on the free tier.”

This basically means that labels will be able to inject songs into your playlist. An article on AVClub makes it sound as if you cant really see tge difference between sponsored and regular songs  when they say that there’s no visual identifier. Luckily the sponsored songs are based off of your musical taste so if you like Taylor Swift or Future you’ll get a song that’s similar or like theirs. If the sponsored songs are a success then they’ll roll out in full force for non-premium users.

Personally I don’t think it’s as bad as it sounds but some places make it seem like the songs are integrated into your playlist and you can’t tell while someplaces make it seem like you can tell tge difference either way Spotify can take an L because it choses the song based off of your playlist and the algorithim for that isn’t very good so I can see a lot of bad songs being chosen. It’s going to be a pain in the ass but if you’re using the free version Spotufy has to make a profit for the service I just hope they don’t abuse it.

Sources: AVClubTechCrunch